Shawn Conahan, chief revenue officer of Wildfire Systems, argues that banks are missing a critical piece in their self-funding loyalty programs, relevance, and explains how AI-driven personalization can close the gap.
Read MoreTristan Barnum of Wildfire Systems explains how banks are moving into the shopping journey.
Read MoreThe Financial Revolutionist is weekly newsletter and blog focused on the torrid pace of financial innovation. Today, thanks to the exponential rate of technological change, explosion in global trade and new regulations ushered in by the Great Financial Crisis, a new financial revolution is under way. In this battle, virtually every aspect of the greater financial services sector is subject to rigorous challenge. With the Financial Revolutionist, we are aspiring to create a boots-on-the-ground and highly opinionated assessment of important financial innovation developments in the past week.
