Buoyed by deposit growth, Goldman considers AI assistant for online bank Marcus

Goldman Sachs’ digital bank Marcus is on the cusp of rolling out new offerings, including a checking account and possibly an AI assistant, per a report from Business Insider.

Why should we care?
Marcus by Goldman Sachs, which is best known for its high-interest savings account and personal loans, continues to grow deposits despite a challenging rate environment. Marcus has $92 billion in deposits to date, with $20 billion added in the second quarter alone. An AI assistant, according to Goldman partner and head of product Adam Dell, would help consumers optimize their spending, banking, and investing habits. It would compete with other AI-powered banking assistants on the market, including Bank of America’s Erica, and help set it apart from other savings products. Goldman is tapping Dell’s expertise as founder of personal finance app Clarity Money, which it acquired in 2018 for an undisclosed sum and folded into the Marcus product suite.