SEC: Insurtech Unicorn Lemonade Files To Go Public, Here's What You Need To Know

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Lemonade filed its S-1 with the Securities and Exchange commission yesterday for an initial public offering.

A few data points of interest:

  • Gross written policies were $116 million in 2019, up from $47 million in 2018

  • Revenues were $67 million in 2019, up from $23 million in 2018

  • Sale and marketing spend wad $89.1 million in 2019, up from $41.9 in 2018 

  • Payback period, ~2 years

Lemonade expects to shorten the payback period and increase the lifetime value as its customers graduate from renters to homeowners and as the company cross-sells them into other verticals like, pet, auto, and life insurance. The company was last valued at $2 billion. 

Lemonade is planning to list on the New York Stock Exchange under the ticker "LMND." The listing will be another fintech win for the NYSE on the heels 4Payments.