WHAT IS MOST IMPACTFUL?

Most Impactful is a proprietary research initiative measuring business effectiveness of firms in the financial services ecosystem. Taking a 360-degree view from customers, vendors, and the banks themselves, we have identified those leading the charge implementing AI - and detail which areas of the business yield the greatest Return on AI Investment (ROAI). Our comprehensive approach showcases and honors industry players and provide them with a standard to measure themselves against their peers.

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Want to view the full report?

The exclusive, in-depth paid version is available online now, which details the most popular AI features and provides an assessment of the relative AI commitment of banks.

We have been honored as a Most Impactful company – what do we do next?

Being recognized is a mark of credibility that financial services companies can use to demonstrate effectiveness to internal, and external, stakeholders. If you’ve been honored, you can license the Most Impactful Bank: AI logo for credibility and visibility purposes to assist with marketing and recruitment efforts, and more.

Looking for both?

One convenient option, one discounted package.

*Please note: you will receive your purchase via email within 12 hours of your purchase. If you have any questions, please email morgan@thefr.com.

Who we are

Most Impactful’s leadership team brings decades of experience building leading media and research brands. Our research efforts are led by Dan Latimore, Chief Research Officer, who was most recently Chief Research Officer at Celent, a leading research firm focused on technology for financial services. He previously led research groups at Deloitte and IBM, worked at Liberty Mutual and Merrill Lynch, and was a consultant at McKinsey & Co. His focus throughout is on innovation in financial services and fintech, with a keen interest in consumer behavior and technology-enabled strategy.

FAQ’s:

How can I get involved?

  • Associate your brand with banking and AI

We are partnering with a limited number of non-competitive companies for this unique research initiative.

If you sell AI products or services or sell to banks, this is an exciting opportunity to align your brand with.

  • Independent research

Wondering how to benchmark your company? Require independent research for your organization?

Contact dan@thefr.com to learn more.

  • Do I need to submit my company?

Banks and insurance companies do not need to take any action to participate – we have independently identified, and qualified, those included.

  • Is there a fee to be included in the research?

No. We don’t believe in pay-for-play.