The strategy roadmap for a 108-year-old fintech
Deluxe is a MN-based publicly listed company (NYSE:DLX) delivering small business services, financial services, and direct check solutions to more than 6,000 FIs and over 4 million small businesses. Founded in 1915, Deluxe has increasingly focused on integrated fintech solutions for businesses, such as Deluxe Receivables+, which was launched in October 2023.
Onsite at Money20/20, The FR sat down with Barry McCarthy, CEO & President of Deluxe. McCarthy outlines:
How a 108-year-old fintech approaches fledgling fintech startups and their ideas;
Why Deluxe believes integrated solutions represent the next wave of fintech products, rather than point solutions;
How Deluxe brands its fintech solutions for business owners who aren’t interested in fintech for fintech’s sake;
The features included Deluxe’s recent Receivables solution;
The role Deluxe’s existing clients play in its product development; and
Its priorities in the coming year.