The strategy roadmap for a 108-year-old fintech

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Deluxe is a MN-based publicly listed company (NYSE:DLX) delivering small business services, financial services, and direct check solutions to more than 6,000 FIs and over 4 million small businesses. Founded in 1915, Deluxe has increasingly focused on integrated fintech solutions for businesses, such as Deluxe Receivables+, which was launched in October 2023.

Onsite at Money20/20, The FR sat down with Barry McCarthy, CEO & President of Deluxe. McCarthy outlines:

  • How a 108-year-old fintech approaches fledgling fintech startups and their ideas; 

  • Why Deluxe believes integrated solutions represent the next wave of fintech products, rather than point solutions; 

  • How Deluxe brands its fintech solutions for business owners who aren’t interested in fintech for fintech’s sake;

  • The features included Deluxe’s recent Receivables solution; 

  • The role Deluxe’s existing clients play in its product development; and

  • Its priorities in the coming year.