Operating a retirement-focused fintech involves far more than building and scaling wealth-building solutions. The most successful ventures optimize their internal structure and priorities to build wealth for their own workers, move the needle on fintechs’ first-principles goals, and turn internal experts into public-facing spokespeople and sources of actionable insight.

Leveraging internal expertise

Retirement-focused fintechs tend to work with macroeconomic and regulatory experts to ensure that their products are viable and compliant in the long run. This may take the form of a market-insights desk, an economist in an advisory role, or other arrangements.

Regardless of the operational minutiae, however, retirement-focused fintechs can transform these insights into outward-facing insights to solve for user awareness and growth. This can take the form of webinars with these internal experts, or even explainers and updates written in partnership with a fintech’s content-creation team.

Taking a long view

Choosing to fill in gaps in the retirement space is a commitment to work in this space for the long haul. Users rely on their retirement solution lasting as long as their nest egg does. With that ethos and requirement in mind, HR & ops leaders should ensure that the mindset their fintech espouses mirrors that of the products they’re building.

This may involve intentionally hiring tech, marketing, and communications leaders with demonstrated interest in sustainable growth and development. It may also require first-principles conversations internally about what the fintech is solving for—whether it’s exponential year-on-year growth, user wealth, shareholder value, or other variables.

Building employee wealth

Finally, retirement-focused fintechs can make a material difference in team members’ lives, while also developing insights for the fintech in the long run. Workers across verticals can—with their consent—function as a treasure trove for user research, and help contribute to product roadmaps and strategies.

Free access to retirement solutions can also serve as an attractive employee perk, and boost recruitment efforts for top talent.