The Subscription Model Comes to Sneakers

The subscription model of consumerism has proven to be very popular, as demonstrated by the rise to power of services like Netflix, Hulu, and many others. Now Nike is banking on a similar model to keep kids buying their sneakers, or at least those kids’ parents. The sneaker giant has plans to launch the “Nike Adventure Club” with three tiers of subscriptions. It’ll be targeted to children aged 2-10 (let that sink in for a moment). It hopes to “solve the need for parents” of children that age by helping them avoid trips to the mall for new kicks and providing discounts. For some, this could well turn out to be yet another in an ever-increasing number of subscription services to keep track of.