Investment Advisors Embrace Technology

While the wealthtech revolution has largely been centered around robo advisors and bringing more “entry-level” investors into the market, independent advisory firms have tended to focus on building relationships, advisor productivity, and other factors. But that’s all beginning to change. According to an InvestmentNews poll, investing in technology to improve the client experience has turned into a top priority for these firms. These features include e-signing and videoconferencing capabilities and dedicated client portals, among other things. Even for sectors of financial services that are relationship-heavy, a baseline of tech capabilities is quickly becoming table stakes.