Integrated ecommerce platform VEEPIO to transform how athletes monetize their personal brands

VEEPIO, a startup backed by Philadelphia Eagles owner Jeffrey Lurie and founded by Najee Goode, a former NFL linebacker and Super Bowl champion, and two other former WVU football players, aims to use technology to change how athletes can earn money from their names, images, and likenesses. The company is exploring how to use blockchain technology to help these actors monetize their creative products.

Why should we care?
Blockchain technology will allow VEEPIO to secure, track, and monetize all data generated by fan interaction with player digital imagery and NIL assets. This new capability enables a pure, transparent track record that will define and protect player data rights. VEEPIO’s proprietary process will transform data into an asset that can be monetized over an athlete's entire career. On July 1, student-athletes in five states are poised to begin making endorsement deals and monetizing their social media profiles, dovetailing the Supreme Court's moves to open the door for a larger challenge to the current rules that govern compensation for college athletes. With partners that include the NFL Alumni Association and three NFL teams, VEEPIO technology already is enabling brands to monetize their apps by empowering users to make purchases and access online resources through interactive video images. This week, NCAA leaders recommended a plan for student athletes to profit off their names through endorsements.