AirBnb needs to book a room in a town called Authenticity.

This week, Morgan Stanley contradicted a report by research firm STR and made a bold claim: AirBnb will clip growth in hotel revenues by 80% more than previously thought. AirBnb’s response: “We've long believed that for us to win, no one has to lose...There's no question that travel and hospitality will continue to grow and that's good news for everyone." Hey AirBnb, we understand you’re trying to avoid angering the hotel industry in the wake of the New York fiasco, but you need a more authentic answer, especially if you want go follow in Snap’s footsteps and do a massive IPO.

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