The ethos and mechanics of engagement banking
Backbase is a Netherlands-based engagement banking platform, which helps financial institutions transform their digital operations to center around customer needs. Founded in 2003, Backbase most recently secured €120M in growth equity funding from Motive Partners in 2022, which valued Backbase at €2.5B.
Onsite at Money20/20, The FR sat down with Thomas Fuss, CTO of Backbase. Fuss outlines:
The difference between engagement banking and traditional banking;
How and why banks shift from traditional to engagement banking, including the priorities and values banks bring to the table when first engaging with Backbase;
Why Backbase has moved into offering SMB-focused solutions, in addition to serving its banking clients;
How Backbase’s technological platform was already compatible with a move SMB servicing;
The key challenges Backbase faces in 2024; and
Why some banks aren’t ready for AI