Experian is an Ireland-based global information services company. With tools and services offering information, analytics, and marketing services to clients managing commercial and financial decisions, Experian aims to help clients address credit risk, marketing efforts, fraud mitigation, and process automation. Publicly listed on the London Stock Exchange (LSE: EXPN), Experian is one of the “Big Three” credit-reporting agencies. 

To learn more about Experian’s experience with and future-looking strategies surrounding artificial intelligence, The FR met with Srikanth Geedipalli, SVP of AI Product Management and Commercialization at Experian. Onsite at Fintech Meetup, Geedipalli outlined: 

• What Experian does with AI with regards to credit and lending; 

• How predictive models affect lending decisions; 

• The use of generative AI in customer service; 

• How Experian looks to mitigate bias and risk in its lending models; and

• What expansion to new consumer bases entails for Experian and its clients