Spanish Bank BBVA is embarking on a partnership with the e-commerce giant Amazon to sell “recycled aprons, tote bags, and pouches“ in conjunction with a Michelin-rated restaurant that creates these products. 

Could this be just an initial foray for BBVA to start selling financial products on Amazon? BBVA has long been one of the most tech-forward banks. It acquired early digital bank pioneer Simple in 2014 and has been one of the early adopters among financial services of APIs and experimenting with open banking. This will be one to watch in the months ahead.