Insurance giant Nationwide launched a marketplace portal designed to allow partners to deliver the insurer’s products through their platforms. Products offered through it include auto, home, commercial, and pet insurance products.

Why should we care?
The move is part of a bigger initiative to open the insurer’s offerings to third-party developers. Through it, partners – who are vetted through an application process – can design and deploy an insurance experience built on top of Nationwide's suite of APIs. Partners don’t pay a fee to use the service. It appears the objectives of the program are to expand Nationwide’s customer base, test new use cases, and receive feedback from developers. “We’re planning to enhance the platform with bundling additional products, and even things like a testing sandbox, to make it even easier and simpler for partners,” Michael Carrel, Nationwide’s SVP and CTO for marketing & enterprise growth solutions, told Digital Insurance. “We want an open Nationwide, and that’s a key element of our technology strategy that is manifested in the partnership platform.”