We’re about a decade into the so-called “digital transformation” in the banking industry. And while we have seen some areas of digital innovation, many things still remain the same. Branches still exist and are a big part of banks’ delivery channels. And fintechs and challenger banks are increasing customer expectations when it comes to digital financial services. 

This means banks in turn have to continue to invest in digital to keep up. Some big banks are rolling out new digital platforms as competition continues to heat up, both among traditional banks and between traditional banks and digital-savvy start-ups. 

As it turns out, “digital transformation” is not simply a one-time investment or project for banks, but rather an ongoing, continual process.