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Well, it seems the tide may be shifting back again — or at least halfway back. Bank of America Merrill Lynch announced this week it will soon be adding human advisers to its digital advice platform, Merrill Guided Investing.
The advisers will “fill a service gap between the firm's purely digital, self-directed robo-adviser and the full-service advisers of Merrill Lynch Wealth Management,” according to InvestmentNews.
While technology and automated services will no doubt continue to play a critical role in the delivery of financial services, perhaps we will reach a pleasant middle ground where robots and humans exist happily side by side.